Adobe & Yahoo Dynamic Ads

Adobe and Yahoo plan to launch an ad service allowing publishers to insert advertisements into online newsletters or edocs.

This new service allows publishers to generate revenue by including contextual, text-based ads next to Adobe PDF content, with Yahoo! providing access to its extensive network of advertisers to match a broad range of subject matter. For advertisers, Ads for Adobe PDF Powered by Yahoo! extends reach by delivering advertising across a new channel of content, while also providing the ability to track advertising performance, just as they can today with ads placed on Web sites.

How it Works

To join the program, publishers must register online, and then simply upload their Adobe PDF content so that it can be ad-enabled before distributing PDFs as they do today. Ads can only be displayed within Adobe Reader and Adobe Acrobat, in a panel adjacent to the content so that they do not disrupt the viewing experience. Every time the PDF content is viewed, contextual ads are dynamically matched to the content of the document. The publisher can then monitor performance through detailed reports. Publishers already committed to participating in the Ads for Adobe PDF Powered by Yahoo! beta program include: IDG InfoWorld, Wired, Pearson’s Education, Meredith Corporation, Reed Elsevier and many more.

“Since moving to a Web-only format earlier this year, we at InfoWorld have been able to apply a laser focus to cutting-edge solutions for the electronic distribution of our content,” said Allen Fear, director of Online Content at InfoWorld. “The unique combination of Adobe PDF and Yahoo! ads presents a new way of generating revenue from many of our existing products. We are excited about the opportunity to work with Adobe and Yahoo! on what we believe is a solution that significantly enhances the value of PDF distribution.”

Adobe Share

Adobe has announced their latest online offering codenamed "Share", a free web-based service that allows you to easily share, publish and organize your documents.

With Share you can:

* Send documents without email attachments.
* Access your documents from anywhere.
* View all the documents you have shared or received in one place.
* Post a link to your document on a wiki or blog.
* Embed a Flash® preview of your document on any website.
* Limit access to a document to a list of recipients.

This is still in beta at the moment.
FYI, to access/share the doc's you need to have a Adobe id.

India's Hydrogen Car

Tata Motors and Indian Space Research Organisation (ISRO) are teamed up for the India’s first hydrogen-fuelled vehicle.

A mini-bus is scheduled to debut in 2009. A car is lined up for the next in line.

“We have been successful in adapting the system for a bus or car engine and are fine-tuning it. The vehicle will be ready in two years. It will emit only water vapour and will not pollute the environment,” ISRO chairman G Madhavan Nair told DNA.

Water vapour emission? wow!! Praying hard for a pollution free world.

Adobe Flash on

Adobe has come out with a cool Video wall concept! Flash On

Blowable User Interface

Lets blow it up!!!

Android

Android - An Open Handset Alliance Project

The Open Handset Alliance, a group of more than 30 technology and mobile companies, is developing Android: the first complete, open, and free mobile platform.



The Android platform is a software stack for mobile devices including an operating system, middleware and key applications. Developers can create applications for the platform using the Android SDK. Applications are written using the Java programming language and run on Dalvik, a custom virtual machine designed for embedded use which runs on top of a Linux kernel.

Dev's who are interested in deploying the apps with Android, check Android, Google

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