Design Coding

The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap.

This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site.

Lyrics

Your site design is the first thing people seeit should be reflective of you and the industryeasy to look at with a nice navigationwhen you can't find what you want it causes
frustrationa clear Call to action to increase the temptationuse appealing graphics they create motivationif you have animationuse with moderationcause search engines can't index
the informationdisplay the logos of all your associationshighlight your contact info that's an obligationcreate a clean design you can use some decorationbut to try to prevent any client
hesitationevery page that they click should provide and explanationshould be easy to understand like having a conversationwhen you design the style go ahead and use your imagination but make sure you use correct color combinationsdo some investigation, look at other organizationsbut don't duplicate or you might face a litigationdesign done, congratulations but it's time to start constructionfollow these instructions when you move into productionyour photoshop functions then slice that designdo your layout with divs make sure that it's alignedplease don't use tables even though they work finewhen it come to indexing they give searches a hard timemake it easy for the spiders to crawl what you provideremove font type, font color and font sizeno background colors, keep your coding real neat, tag your look and feel on a separate style sheetbetter results with xml and cssnow you making progress, a lil closer to successdescribe your doctype so the browser can relatemake sure you do it great or it won't validatecheck in all browsers, I do it directlygotta make sure that it renders correctlysome use IE, some others use Flocksome use AOL, I use Firefoxtitle everything including links and imagesdon't use italics, use emphasisdon't use bold, please use strongif you use bold that's old and wrongwhen you use CSS, you page will load quickerclient satisfied like they eating on a snickerthey stuck on your page like you made it with a stickerand then they convert now that's the real kickermake you a lil richer, your site a lil slickerdesign and code right man I hope you get the picturewhat I'm telling you is true man it should be a scriptureif it's built right you'll be the pick of the littereveryone will want to follow you like twittercompetition will get bitter and you'll shine like glitterif you trying to grow your company will get biggerdesign and code right man can you get with it...